← Glossary
Delivery
What is Inbox placement?
Where an accepted message actually lands: the inbox, a category tab such as Promotions, or spam.
How it works in practice
You measure it by sending to seed mailboxes you control and checking where the message arrives, or by watching reply and engagement rates. Placement can differ by provider and even by mailbox.
The common mistake
Judging placement from one mailbox on one provider.
Check it yourself
Related terms
Not sure whether this is what's hurting your inbox placement? A free deliverability review finds the real cause.
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