← Glossary
Delivery
What is Email deliverability?
Whether your email reaches the recipient's inbox, rather than the spam folder or being rejected.
How it works in practice
It's different from delivery: a message can be accepted by the receiving server and still land in spam. Deliverability depends on authentication, sender reputation, list quality, content and sending behaviour.
The common mistake
Reading a 99% delivery rate as inbox placement.
Check it yourself
Related terms
Not sure whether this is what's hurting your inbox placement? A free deliverability review finds the real cause.
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