← Glossary
Sending
What is Cold email?
A first email to someone who hasn't asked to hear from you, usually for sales or partnerships.
How it works in practice
It's different from bulk marketing: lower volume per mailbox, personalised, sent from dedicated outreach domains and mailboxes. Because recipients haven't opted in, complaint rates and reputation matter more than for any other kind of mail.
The common mistake
Sending cold outreach from the company's main domain.
Check it yourself
Related terms
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