← SMTP error codes

454 4.7.0 error (Gmail): Too many login attempts

The mail server is temporarily refusing logins after too many attempts, often from several tools connecting at once or a wrong password retried repeatedly.

temporarySoft bounce · Rate limit · Gmail

How to fix 454 4.7.0

  1. Stop all tools using that mailbox for 15-30 minutes, then reconnect once.
  2. Check that the credentials are right so retries don't keep failing.

Why this happens

Receivers cap how much mail they take from one source in a given window. Sending too fast, too much at once, or too many connections in parallel - especially from a new IP or domain - triggers a deferral or a limit.

How to keep it from coming back

Ramp volume gradually, cap per-mailbox and per-domain daily sends, spread a campaign over hours instead of minutes, and keep concurrent connections low for each provider.

Should I retry a 454 4.7.0 error?

Normally you don't have to do anything: a temporary error means the receiving server asked for a delay, and your mail server retries on its own for hours or days. Don't resend by hand on top of the queue. If the same deferral keeps coming back from one provider, treat it as a signal to slow down, not as bad luck.

Got the full bounce message?

The text after the code names the exact reason, and the same code can mean different things at different receivers. Paste the whole message into the decoder - it runs in your browser and nothing is sent.

Open the bounce decoder

Related error codes

If these deferrals keep returning, the cause is your volume or reputation. We can find it and sort it out with you.

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