← Glossary
Delivery
What is Role account?
A shared address like info@ or support@ rather than a named person's mailbox.
How it works in practice
Role accounts tend to have higher complaint and bounce rates for outreach because several people read them and nobody owns the decision. Many sending platforms suppress them by default.
The common mistake
Building a cold list full of info@ addresses because they're easy to find.
Check it yourself
Related terms
Not sure whether this is what's hurting your inbox placement? A free deliverability review finds the real cause.
How we help: Consulting · Private infrastructure · Managed mailboxes · Monthly support